Sizzle and Rapture


Sizzle and Rapture

By Scott Edwards

“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances within our own innermost being and reality, so that we actually feel the rapture of being alive…” – Joseph Campbell: The Power of Myth

I was speaking with a Hollywood film director several weeks ago, and he said that Me Simple unfolds too slowly, that it needs a hook, a catch phrase that sizzles, and a killer elevator pitch. He is a smart, successful man. He knows how to entertain people; but his movies, or any other movies, don’t leave me with “the rapture of being alive.”

What does? Being in wild places with people I enjoy, walking through cities and national parks rather than driving, tuning into  what I already possess. There you have it: Me Simple’s sizzle pitch – boring but solid.

 It was suggested to me by the marketing department of a Web TV network that Me Simple could be commercially successful if we could “boil” things down to 10 ways to this, or 6 ways to that, or how to get simple in 30 days. Yes, this presentation format is proven, but like the movies, most often it doesn’t provide a foundation for joyful living and may produce a dynamic that opposes contentment. Ready-made, quick-profit/fix, predictable futures aren’t Me Simple’s stock-in-trade. So far, it seems that exploring questions that have no answers and letting things, as in nature, unfold in their own way is our path.

For the time being, Me Simple will continue to showcase people who have a gleam in their eye, people who are extraordinary examples of “the rapture of being alive”.

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